Map & Mend · SEO + AI Search Strategy Now booking · sarah@mapandmend.com
Services

Three ways to get your site and search presence in shape.

Every engagement starts the same way: I find what's unclear, tell you what I'd fix first, and we go from there. You can start small and stay small, or go all the way to done-for-you.

No retainers you can't get out of, no guesswork, no packages padded with things you don't need. Here's exactly what each one includes and who it's for.

Flat · one-time

$350

Clarity Review

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A focused look at your website and search presence to find the things worth fixing first. The cleanest, lowest-risk way to find out whether this work makes sense for you and your business.

What you get
  • An easy-to-understand priority list — the top five to ten fixes I'd make first, in order
  • An accessibility check — flagging the barriers that make your site harder to use for people with disabilities
  • Why each one matters, not just what to do
  • Clear notes on what can wait, so you don't overspend
  • A clear recommendation on whether deeper work is the right next step
Best for

Businesses that want to know whether their website and search presence are working as hard as they should before spending money on a bigger project.

Sample

See a sample Clarity Review — an example showing exactly what you get.

If you go deeper

Move up to a Map & Mend Audit afterward and the $350 credits toward it — you only pay the difference.

Starting at · one-time

$950

Map & Mend Audit

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The full picture and a real plan. I map where your business shows up online, where the gaps are, and what to do next across your website, search results, local listings, and the AI answer tools your customers may already be using.

What you get
  • A complete audit document with clear findings and recommendations
  • A prioritized action plan: what to fix, in what order, and why
  • Findings across SEO, local search, and AI / answer-engine readiness
  • A review of how clearly your site explains what you do, who you help, and where you serve
  • A check on whether your website, listings, and outside mentions are telling the same story
  • An accessibility review — where your site creates barriers for people with disabilities, and the fixes that matter most
  • A 30–45 minute walkthrough call to review the findings and answer your questions
Best for

Businesses that know their online presence needs work, but need a clear plan before investing in content, redesigns, SEO, ads, or ongoing marketing.

Why “starting at.” A simple service site and a larger site with multiple locations, services, or content sections aren't the same project, so pricing may scale with size and complexity. You'll get one flat number before we start. No hourly surprises.

Starting at · done-for-you

$2,500

Site & Search Cleanup

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You don't just want a report. You want the priority fixes handled. Site & Search Cleanup is hands-on implementation based on what we find in your audit or review. I clean up the pieces that are making your website and search presence harder to find, understand, trust, or recommend.

What gets cleaned up
  • Page titles and meta descriptions rewritten to earn the click
  • Homepage and service page copy clarified
  • FAQ sections structured and tightened so they're clear to people and quotable by AI tools
  • Internal links cleaned up so your best pages are easier to find
  • Schema and structured data added where appropriate
  • Content organized so pages are easier to scan, quote, and understand
  • Accessibility barriers fixed so more visitors can actually use your site
  • Search and trust signals aligned across your site and online presence
Best for

Businesses that don't just want to know what needs fixing. They want the priority work cleaned up and handled.

Ongoing

Monthly support, once the foundation is solid.

Starting at · monthly

$750/mo

Maintain

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Search doesn't sit still. After an audit or Site & Search Cleanup project, Maintain — ongoing monthly support — keeps your site, search presence, and AI visibility from slowly drifting out of date. I keep an eye on what's changing, what's slipping, and what needs attention, so you're not trying to track every new search trend, Google change, AI answer shift, or website issue yourself.

What it includes
  • Tracking your search and AI visibility over time
  • Watching for new issues, gaps, and opportunities as search behavior changes
  • Priority fixes as new needs come up
  • Clear reporting: what changed, what it means, and what I recommend next
  • A standing point of contact who already knows your site and online presence
  • Light content, structure, or metadata updates within the agreed monthly scope
Best for

Businesses that have already cleaned up the foundation and want steady support instead of letting things get stale again.

Available after

A Map & Mend Audit or Site & Search Cleanup project, so we're building from a known foundation instead of guessing.

How it works

Start small. No leap of faith required.

  1. Find out.

    Start with a review or audit.

    Every relationship starts by finding out what's actually going on. A quick review if you want a fast read, a full audit if you want the whole picture and a plan.

  2. Get a plan.

    Plain priorities, in order.

    You get your priorities laid out: what to fix first, what can wait, and what isn't worth spending money on. No mystery, no upsell you didn't ask for.

  3. Fix it.

    Yourself, or done-for-you.

    Take the plan and run with it, or hand it to me for a Site & Search Cleanup. Either way you'll know exactly what's being done and why. Your call, your pace.

Questions

Frequently asked questions.

Do you guarantee I'll rank number one on Google?

No. Rankings depend on a lot of things no one fully controls, including your site, your competition, search behavior, and how Google is changing. I focus on the things that actually improve visibility, clarity, and trust, and I'll tell you what's realistic for your specific situation.

Do I have to be local to work with you?

No. I'm based in the Willamette Valley in Oregon, but I work with businesses anywhere. Local search is part of what I do, especially for businesses that serve a specific area, but the larger work is making your site and online presence easier to find, understand, and trust.

What's the difference between SEO, AEO, and GEO?

SEO helps your business show up more clearly in traditional search results, including Google. AEO, or answer engine optimization, helps your content become easier for answer tools to understand and use. GEO, or generative engine optimization, focuses on how AI tools understand, summarize, and describe your business. They overlap heavily, so I look at them together: clearer pages, stronger structure, better signals, and a more consistent online presence.

How long until I see results?

It depends on what we fix. Some improvements can help quickly, especially clearer page titles, better structure, stronger internal links, and repaired broken signals. Other changes take longer because Google and AI tools need time to find, process, and trust what changed. I'll tell you what timeline is realistic based on the specific work we're doing.

What if I just need a little help, not a big project?

That is exactly what the Clarity Review is for. It gives you a focused read on what is worth fixing first, without committing to a larger project. If deeper work makes sense afterward, I'll tell you. If it does not, I'll tell you that too.

More questions? Browse the full FAQ.

Start small. Get something useful.

When in doubt, start with the Clarity Review. It gives you a practical starting point: what to fix first, what can wait, and whether a bigger project is actually worth it.

Start a review