Map & Mend helps businesses make their websites clearer, strengthen search signals, and show up more confidently across Google, local map results, and AI answers from ChatGPT, Gemini, and Perplexity.
Customers today aren't only scrolling through search results anymore. They're asking ChatGPT for recommendations. They're reading Google's AI summaries. They're checking Reddit, reviews, maps, directories, and social posts before they ever decide whether your website is worth a visit.
Traditionally SEO was about being seen. That work still matters. But the new search landscape is harder because your business isn't just being ranked. It's being interpreted.
AI answer tools, search engines, maps, review platforms, and third-party listings are all trying to answer the same basic question: Is this business clear, credible, and relevant enough to recommend?
That means your website has to do more than exist. It has to clearly explain what you do, where you serve, who you help, why you're credible, and whether your information matches what people can find about you elsewhere.
And the structure that lets a machine read your site — real headings, descriptive links, text that isn't trapped inside an image — is the same structure that makes it usable for a person on a screen reader or keyboard. Accessibility and findability aren't separate problems. They run on the same foundation, and a site a machine can't read is a site it can't recommend.
These aren't just marketing questions. They are infrastructure questions. Most local SEO vendors aren't set up for this kind of work.
The businesses named in those answers win. The ones left out may never know they were in the running.
Audit where you appear.
We start by mapping where your business shows up — across Google, the AI tools your customers are using, the third-party sources those tools quote from, and the local results that decide whether you appear at all. But it's not only where you appear, it's what's being said about you. If you aren't telling your story, it's possible someone else is. We document who gets named instead of you, and why.
Fix the gaps.
Then we fix the gaps: the technical foundation that lets search engines and AI tools understand your business, the listings and reviews that decide whether you show up in local search, and the website content that's clear enough to be quoted instead of skipped.
Track what changes.
Next we track what changes. Where your traffic is coming from, how AI tools describe your business over time, which competitors are gaining ground, what to do next. Real visibility into what's working, or not working.
Flat
$350
A focused look at your website and search presence to find what's worth fixing first, and whether this work makes sense for you at all.
Best for businesses who want to know if their site and search presence are working as hard as they should, before spending on something bigger.
See moreStarting at
$950
The full picture and a real plan: where you show up, where the gaps are, and what to do next across search, local listings, and AI answer tools — so you know exactly what to fix, in what order, and why.
Best for businesses that need a clear plan before investing in content, a redesign, SEO, ads, or ongoing marketing.
See moreStarting at
$2,500
Hands-on implementation of what your audit or review found: titles and meta, copy, FAQ structure, internal links, schema, and content structure, cleaned up and handled.
Best for businesses that don't only want a report — they want the priority work cleaned up and handled.
See moreMap & Mend is for businesses, solo professionals, local brands, service providers, makers, shops, community organizations, and nonprofits that need their online presence to work harder and make more sense.
You don't have to fit one specific industry. You just need a website, search presence, or digital footprint that isn't doing enough to help people find it.
If this work makes sense for you, I'll tell you. If it doesn't, I'll tell you that too.
Whether you sell a service, a product, an experience, a program, or a place to visit, people are checking your website, reviews, maps, search results, social profiles, and AI-generated answers before they decide.
Does your website say one thing while your Google profile says another? Is your best information buried and your reviews doing too much of the explaining, or do people keep asking questions your site could already answer?
A service. A product. A specialty. A location. A mission. A style. A point of view. A reason someone should choose you. The clearer that is across your website and surrounding signals, the easier it is for search engines, AI tools, and actual humans to understand why you belong in the conversation.
I started Map & Mend because most business websites don't need more vague marketing fluff. They need clearer structure, stronger search signals, and a practical plan for being found, understood, and trusted.
Map & Mend grew out of the work I do best: helping people make sense of messy digital systems.
My background spans website cleanup, content strategy, search visibility, analytics, documentation, and digital infrastructure. I've worked inside large, complex organizations, but my approach is intentionally practical: find what is unclear, explain it plainly, and fix what matters.
I know you don't have endless money to throw at digital guesswork. Whether we work together once or ongoing, my goal is the same: clear priorities and fixes that match the size of the actual problem.
I don't subcontract. I'll tell you what I'd fix first, what can wait, and when something isn't worth spending money on.
The Clarity Review answers exactly that: what's working, what's costing you, and what to fix first. A low-pressure way to start — and you'll know quickly whether it's worth going further.
Based in Oregon's Willamette Valley — working with businesses anywhere.