I ran my own site through the audit I sell.
Before this site launched, it went through the same process I sell to clients: a careful look at how it's built, what it tells search engines and AI tools, whether everyone can actually use it, and whether every page tells the same story — then fixing what the audit found, in priority order.
I'm publishing the results for a simple reason: if I'm going to tell you what an audit finds and why it's worth fixing, you should be able to see one. I built this site by hand, carefully — and the audit still turned up more than twenty real problems. That's the honest lesson: this happens to everyone, including me. What matters is having a process that catches it.
What the audit found.
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01
Three pages were stuck in the past.
My privacy, terms, and refund pages still had an early version of the site's menu: the Contact link went to the wrong place, and the booking button tried to open an email app instead of my contact form. This happens on every site that grows — pages built early quietly miss the updates that come later.
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02
Google was cutting my descriptions off mid-sentence.
The short blurb that shows under a site's name in search results has a length limit, and mine ran nearly double it — so my carefully written pitch was getting chopped off in the one place it's supposed to earn the click. Several page titles had the same problem. Easy to fix. Even easier to never notice.
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03
Slow starts and missing basics.
The site borrowed its fonts from Google's servers on every visit, which slowed the first load and routed my visitors through a third party for no good reason. There was no proper “page not found” page and no little icon in the browser tab — small things, but they're the difference between a site that feels finished and one that doesn't.
What got fixed — all of it.
Every finding got fixed, biggest impact first. Every title and description now fits what Google actually shows. Every page carries the same up-to-date menus, buttons, and information. The fonts live on my own site, so pages start faster and nothing about your visit gets shared with Google. The missing basics — the not-found page, the browser icon, the security settings — are in place. And alongside the highlights above, a long list of smaller behind-the-scenes improvements: the markup machines read, the signals that tell search engines exactly what I do and where I work, and the details that make every page easier for everyone to use.
The site also only collects visitor analytics if you say yes to the cookie banner — because the trust that search engines and AI tools look for is the same trust customers look for.
The site you're reading is the after. The audit is why it works.
Your site has a list like this too.
Every site does — including carefully built ones. A Clarity Review finds your list and puts it in priority order. You can also see a sample review first to know exactly what you'd get.